What Is Google Ads
Google Ads is an online advertising platform by Google that helps businesses reach people who are searching for products or services like theirs. Businesses create ads—text, images, or videos—and choose keywords or audience targets. These ads can appear on Google Search, YouTube, Gmail, and websites in the Google Display Network.
It works mainly on a pay-per-click (PPC) model, meaning you pay only when someone clicks your ad. Google decides which ads to show based on your bid and the quality of your ad, so even small businesses can compete effectively.
In short, Google Ads helps businesses get noticed by the right audience at the right time online, increasing visibility, traffic, and potential sales.